Playing devil’s advocate here: it does take toontrack employees some effort because it’s a manual process to register and unregister a license key. Effort that doesn’t translate into revenue or profit.
However 15 euro’s is a bit much, and it should be per transaction not per product. It makes it much more interesting to sell off bundles. Toontrack could automate the process using the “toontrack manager” product. Being able to buy and sell secondhand is very important to me as a customer.
I’m not sure if Brain refferes to the same thing, but I know a few sites that would offer discounts like “since you bought this product, you can have product X at 45% off”. I regularly get emails containing “loyalty” voucher codes. Also sometimes sites would announce something like spring sales a couple of days in advance for existing customers.
The new EZD 3 looks very promising! I hope for a similar upgrade for Ezkeys. My main concerns are the resizable GUI and more interaction/customisation with MIDI, similar to ezbass.
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