Daniel
Berglund

MEET THE ENGINEER.

You started out as a drummer (and still very much are one!). When did you discover that you also loved recording?
It actually started really early. When I was about seven years old I got to borrow my dad’s old Tandberg reel-to-reel tape machine. I could barely play anything back then, but just the idea of being able to record my voice or make sounds was mind-blowing. Listening back at different tape speeds felt almost magical – that curiosity really stuck with me. Later on, around 14–15, when we started forming bands, we got our hands on a Fostex 8-track and a small mixer. We ran the tape machine through the inserts and suddenly had faders to work with – it felt like endless possibilities. Bouncing tracks, ping-ponging channels… it was messy, but incredibly fun. That’s probably when recording became just as exciting as playing.

If you had to choose – would you rather record/produce a project or be the one playing drums on it? Why?
Honestly, I love both. In recent years I’ve probably spent more time recording and producing than actually playing, but the most fun is when those two worlds meet. Being able to think like a drummer while shaping the bigger picture of a production – that’s where I feel most at home.

Being a drummer yourself, what was it like building a drum-focused product with two other drummers?
I’ve known Thomas and Micke since we were teenagers and I really love them – both as drummers and as people. So when the opportunity came up, it was a total no-brainer. We already share the same mindset around feel, sound and what actually inspires you to play, so it felt very natural from the start.

“A naturally dry drum sample pack that’s still really versatile.”

If you had to sum it up: what makes this expansion special?
I feel like something like this has been missing in the market. A naturally dry drum sample pack that’s still really versatile. You can use it for modern hip-hop and R&B, singer-songwriter stuff or bigger, heavier productions. It’s nice to have something raw and unpolished – something honest – that you can shape afterwards to fit whatever you’re working on in the studio.