[TimStannard]

Gary Myers wrote:

Hey Everybody,

Just found out I paid $100 more for my EZdrummer bundle than I could have paid at Thomann!! Yes $100!!!

Just assumed buying direct would be the best deal.

I also way overpaid on my expansions as well.

It’s not respecting your customers in my view. The best deal should be buying direct.

It’s outrageous and has soured my view of this company.

Anyone else? Thoughts? Advice?

Thanks!

Yes – get over it!
You’ve been banging on about the same thing – that TT sells product at a price greater than their distributers/dealers and doesn’t advertise the fact in big bold letters.

You have had it explained to you that this is standard business practice.

You have admitted that you are new to software purchases and didn’t appreciate this.

Yes, we get it – you think it’s unfair. You think you got a bad deal.

The fact that in several days no-one else has come back and agree with you should suggest that maybe you are in the minority (I’m not even arguing you’re in the wrong – just that others accept this as normal business practice)

 

[TimStannard]

I cannot get Canadian prices on the Toontrack Site, only Euros. It shows 155 euros. Interestingly if I log into Thomann and ask for prices in Canadian dollars I get 242 then  in brackets 162 Euros (so actually MORE than you’d pay in Europe)

 

[TimStannard]

Just done a quick check. The Thomann site has EZ Drummer2 download at £127, ToonTrack has it at €155 which appear to convert to £132. (It’s been €155 for as long as I have been looking – about 2 years) Out of interest how much did you pay?

[TimStannard]

Whilst I can understand your annoyance, this is very common practice (indeed nearly all businesses practice it).

Manufacturers sell in large quantities to dealerships at a price negotiated between the two. Very ofthen they do not sell direct to the end user at all. When they do, they also have a suggested selling price and (generally) do not sell direct to the end user below that selling price. The dealers can sell at whatever price they want. They can sell way below the sugessted retail price and reduce their margins if they so desire.

Toontrax is in the business of developing and selling music software (for want of a better description). They could do all the marketing to end users themselves and not use dealerships, and this would be a massive job as people would only visit them if they’ve heard of them. Far better to have it available on sites which people visit anyway (eg Thomann, other music related sites, Amazon etc etc). In other words most of their visibility is through the distribution & retail channel.

If they start undercutting the prices the channel sells at, the channel will drop them and, unless they spend far more than I imagine they have available on marketing, they risk disappearing from the market altogether.

In summary, the dealers/distribution channel bear the burden (cost) of much of the marketing and indeed delivery of single items to end users and in return the manufacturers do not price them out of the market, by undercutting them.

 

Reply To: Gouging version: 2.2.2
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